Sales enablement tool integrations

A list of good sales enablement tools [2025]

Sales teams multitask multiple tools to stay competitive. 

But when those tools don’t talk to each other? You get data silos, stalled pipelines, and “insights” that feel more like hunches than facts.

Sales enablement tools are built to make teams faster, sharper, and more efficient - but poor integrations flip that promise on its head, really fast. 

In this article, we’ll gloss over a few of these enablement tools that can be used in both marketing and sales.

The hidden cost of poor integrations

When tools sit in their own little islands, sales teams waste hours switching between them. Forecasts get skewed, some teams see error rates (as high as 44%) because of inconsistent or missing data. Leaders lose visibility into what’s really driving wins (or losses).

For Marketing Leaders, that means you can’t tie campaigns back to closed revenue. 

For Sales Leaders, reps spend more time in admin purgatory than talking to buyers. 

Ops/CRM Admins end up fighting daily battles with duplicates and sync errors. 

And for CEOs and even Operating Partners, the big picture is grim: portfolio growth slows down because processes aren’t consistent or scalable.

Sales enablement tools aren’t magic. Without clean, well-integrated systems, they’re just expensive shortcuts to nowhere.

The good news? It’s preventable. And the fix isn’t complicated, but it does mean tackling the unsexy, hard parts head-on.

How we think about integrations at RevBlack

At RevBlack, we encourage third-party sales enablement tools ONLY if the heart of the machine, your CRM (HubSpot, Salesforce, or both) is set up to handle them without breaking. 

That means:

• No duplicate data.
• No missed syncs.
• No random “ghost” records clogging your pipeline.
  

When integrations are precise, you get speed, accuracy, and a clean data foundation you can trust.

Need help getting there? Talk to us. 

A shortlist of sales tools we trust

Groove

Think of Groove as Salesforce’s productivity sidekick. 

It logs activities automatically, updates pipelines in real time, and lets reps work without bouncing between windows. 

Sales Leaders love it for keeping sellers selling, and Ops teams love it because the data stays clean without babysitting.

Outreach

The go-to for sales engagement. Outreach automates prospecting sequences (email, calls, LinkedIn touches) and feeds deal analytics back into your CRM. 

It’s built for Sales Leaders chasing quota and reps managing big books of business, with the bonus of engagement data marketing can tap into.

Salesloft 

Similar to Outreach, but with a heavy emphasis on personalized cadences and forecasting. 

Ops teams can hook it directly into the CRM for seamless tracking, while Sales Leaders use it to monitor performance at a rep-by-rep level.

Aircall

A cloud-based phone system that integrates directly with CRMs, enabling click-to-dial, call recording, and real-time analytics to boost rep efficiency.

Loom

A tool for video messaging for sales outreach, perfect for adding a personal touch to cold emails or follow-ups.

Fathom

A meeting assistant that records, transcribes, and summarizes calls, helping reps focus on the conversation while capturing accurate notes.

Microsoft Outlook & Microsoft Teams

Communication and scheduling staples that integrate directly into workflows for faster coordination and follow-up.

A shortlist of Marketing tools we trust

Salesforce Pardot

Salesforce’s own B2B marketing automation powerhouse. 

Build campaigns, score leads, automate email nurture - all inside an ecosystem your sales team already knows. 

Marketing Leaders get end-to-end campaign-to-revenue tracking, Sales Leaders get higher-quality leads, and Ops keeps everything under one roof. 

Einstein AI adds personalization at scale.

Zapier

The quiet workhorse that can connect to almost everything. 

Zapier connects 2,000+ apps without code, so form fills from SurveyMonkey or LinkedIn can instantly update your CRM. 

It’s great for automating lead capture, reducing manual data entry, and keeping workflows humming across the entire portfolio.

Marketo Engage (Adobe)

Built for complex, multi-channel B2B campaigns. 

It allows deep personalization, lead scoring, and attribution, with Salesforce integration strong enough for enterprise-scale ops. 

CEOs love it for consistent revenue visibility across the portfolio.

WordPress

The go-to CMS for creating and managing marketing websites and landing pages, with countless plugins and integrations for lead capture and SEO.

Google Tag Manager & Google Analytics

The essential combo for tracking site activity, setting up conversion events, and feeding clean, structured data into CRMs and ad platforms.

Clay

Data enrichment and lead identification tools that help marketing teams uncover high-value prospects and deliver better-targeted campaigns.

Calendly

A scheduling tool that eliminates back-and-forth emails by letting prospects book meetings directly, syncing with CRMs and marketing automation.

Vidyard

A video platform for hosting, sharing, and tracking marketing videos, integrated with CRMs to tie engagement back to pipeline.

RB2B

A B2B data and targeting tool for building and executing highly targeted marketing lists.

The payoff when you get it right

When your CRM is dialed in, a sales enablement tool changes from being “just another app” to being a vital component of your revenue-generating engine. 

• Marketing Leaders see exactly which campaigns drive closed deals
• Sales Leaders get reps focused on conversations, not clicks
• Ops teams sleep better at night knowing the data is accurate
• CEOs and PE partners see the growth curve bend upward
  
  

Want every tool in your stack pulling in the same direction?

At RevBlack, we live and breathe these tools. From WordPress to Outreach, HubSpot to Salesforce, we help GTM teams stitch every piece together into one clean, fast, revenue-driving ecosystem. 

You can start with our free Tech Stack Audit.