How Property Vista drove a 230% increase in email engagement
RevBlack turned siloed systems & "survivor-mode" marketing into a high-visibility outbound engine in less than two months.
Vida by Property Vista is a leading AI-driven leasing solution for the multifamily real estate industry.
Marketing Director Helen Bowman operates as a one-person department, overseeing everything from brand storytelling to RevOps.
She needed a technical backbone capable of capturing and qualifying every new lead at the start of the renting journey.
The challenge
Before partnering with RevBlack, Property Vista’s marketing and sales operations were in "survival mode."
With HubSpot and Salesforce operating in total isolation, Helen had no visibility into marketing engagement, making it difficult to prioritize sales activity.
The existing legacy setup offered no website analytics or tracking, and the CRM data was in such a state of disarray that identifying high-value targets was impossible.
Previous consultants had failed to bridge these gaps, lacking the strategic vision to move beyond basic product release notes and leaving Helen trapped in a perpetual cycle of manual troubleshooting.
The solution
RevBlack acted as a strategic extension of Helen’s team, first stabilizing the foundation by fixing the email infrastructure and bridging the gap between HubSpot and Salesforce.
This "unified plumbing" allowed lead data to flow seamlessly into custom Salesforce dashboards, giving the sales team the visibility they had lacked for years.
Once the technical foundation was secure, the focus shifted to replacing manual lead chasing with a robust marketing database and automated workflows.
By moving away from generic bulk sends toward A/B-tested content tailored to specific Ideal Customer Profiles (ICPs), RevBlack provided the technical muscle to turn Helen’s creative strategies into a scalable, self-running outbound engine.
The result
Within two months, the technical cleanup and new outbound motion delivered:
- 121% Increase in CTR: Immediate lift in the first month through corrected deliverability.
- 5.05% Peak CTR: A massive jump from the previous 1.5% baseline.
- Total Alignment: Sales now operates with full visibility into warm leads and content consumption.
- Operational Freedom: Helen moved from managing "dumpster fire" data to high-level strategy, gaining a repeatable system for future scale.
RevBlack has the technical expertise to execute, but they also have the EQ to empathize with what you're dealing with. I’ve worked with people who are just technical and not fun to work with and people who are nice but don't know how to do it. RevBlack feels like both.
