GRIN Salesforce Case Study Cuts Manual Work by 90 Percent

About GRIN

GRIN is a global leader in creator management software. Their platform helps e-commerce brands in fashion, beauty, health, and wellness connect with influencers, affiliates, and creators, managing the full workflow from prospecting and negotiations through to campaign tracking and reporting. Their customer base includes well-known brands such as AG1, Skims, Fenty Beauty, Thrive Market, GoPro, and GNC.

The challenge

After moving from Marketo to HubSpot, GRIN faced a migration that left their revenue systems in disarray:

• Thousands of errors in the HubSpot to Salesforce integration
• Duplicates in HubSpot that did not exist in Salesforce
• Broken lead flow from forms into Salesforce
• Overlapping automations that risked overloading the system
• No in-house HubSpot expertise to fix the problems
• On top of this, a lean RevOps team meant they lacked the headcount and specialized skills to turn things around.

The solution

We stepped in taking on the role of both strategist and technical executors. The first priority was stabilizing HubSpot and Salesforce so the systems could speak to each other reliably. That meant untangling a flawed migration, rebuilding workflows, and restoring trust in lead flow. Once the basics were under control, the collaboration expanded by introducing real-time scheduling through Chili Piper, cleaning up automations to improve performance, and extending integrations to financial systems.

Perhaps most importantly, RevBlack did not operate like an outside agency. Our team embedded into GRIN’s Slack, handled tickets, and worked so closely with internal teams that many employees assumed we were full-time staff. This seamless integration allowed the partnership to flex up or down as GRIN’s needs evolved.

The results

The impact was immediate and measurable. Leads that once took hours to reach an AE’s calendar were now booking meetings in seconds. Data integrity improved two to threefold, and system performance doubled as automations were streamlined. The quoting and renewal processes also transformed: the quote to cash cycle ran twice as fast, and renewal quotes could now be generated and sent automatically, removing 90 percent of the manual effort previously required.

Beyond the numbers, user satisfaction within Salesforce soared. What had once been a frustrating, error-prone environment became a system teams could rely on daily. By blending into GRIN’s internal operations, RevBlack not only solved technical problems but also provided a level of partnership that changed how the organization approached RevOps.