Can you use HubSpot for your entire GTM Tech Stack?

March 24, 2023

If your company uses HubSpot as it's main CRM, you should strongly consider using HubSpot's other Marketing and Sales tools before purchasing 3rd party tools from non-HubSpot Vendors. For smaller companies you may be able to have 100% of your GTM tech stack supported by HubSpot. Companies that do this have significantly lower technical debt, higher adoption rates, and it's so much easier for their GTM teams to use just one single platform. 3rd party integrations to HubSpot are difficult to maintain, can cause teams to work out of multiple systems, and can often be more expensive.

In today's competitive business landscape, it's essential for small companies to have a solid go-to-market (GTM) strategy that allows them to reach and engage with their target audience effectively. However, executing a successful GTM strategy requires the right tools and technologies.

For small businesses with limited resources, building a comprehensive GTM tech stack can be a daunting task. This is where HubSpot comes in. HubSpot offers an all-in-one platform that can handle many of the tasks and processes involved in running a successful GTM strategy. In this blog post, we'll explore why HubSpot may be a great option for small companies looking to build their entire GTM tech stack.

We'll delve into the benefits of HubSpot's all-in-one platform, its scalability, ease of use, and excellent customer support. By the end of this post, you'll have a better understanding of why HubSpot could be the perfect solution for your small business's GTM needs.

1. All-in-one platform

Small businesses need all the help they can get when it comes to executing an effective Go-To-Market (GTM) strategy. That's where HubSpot comes in. HubSpot is an all-in-one platform that offers a suite of tools to handle various tasks and processes involved in running a successful GTM strategy. From marketing automation to sales enablement, customer service, and even website management, HubSpot has everything a small business needs to execute an effective GTM strategy.

Having an all-in-one platform like HubSpot can be incredibly beneficial for small businesses. It means that companies can avoid the complexity and cost associated with managing multiple tools and systems. Instead, they can manage all their GTM activities from a single, centralized location, which is incredibly convenient and efficient.

Moreover, HubSpot's all-in-one platform is designed to help small businesses scale. As companies grow, they need a platform that can keep up with their changing needs. HubSpot's platform can do just that. It allows companies to add new tools and features as they need them, without having to worry about integration challenges or complex implementation processes.

The ease of use of HubSpot is another benefit that small businesses can enjoy. The platform is designed to be user-friendly, with a simple and intuitive interface that can be easily navigated even by non-technical users. This means that small businesses can get up and running with the platform quickly, without having to invest significant time or resources in training.

Finally, HubSpot offers excellent customer support. Small businesses with limited resources need reliable and responsive customer support, which is where HubSpot's support team comes in. The team is available 24/7 to answer questions, provide guidance, and troubleshoot issues. This level of support can help small businesses get the most out of their GTM tech stack and ensure that they are able to execute their strategies effectively. With all these benefits, it's easy to see why HubSpot is a great option for small businesses building their entire GTM tech stack.

2. Marketing automation capabilities

Marketing automation is an essential tool that can help small businesses simplify their marketing efforts and increase efficiency. And with HubSpot's marketing automation tools, businesses can automate various marketing tasks, such as lead nurturing, email marketing, social media posting, and more.

One of the standout features of HubSpot's marketing automation tools is the ability to create complex workflows that trigger actions based on a contact's behavior. This allows businesses to tailor their campaigns to each contact's interests and provide a more personalized experience.

HubSpot also offers a range of marketing analytics tools that allow small businesses to track and measure the success of their campaigns. With detailed reports and insights, businesses can quickly identify what's working and what's not, adjust their strategies, and optimize their campaigns for better results.

Another significant advantage of using HubSpot's marketing automation tools is the platform's integration with its CRM. This integration allows businesses to create a seamless experience for their customers, ensuring that every interaction is personalized and relevant.

Overall, HubSpot's marketing automation tools offer small businesses a powerful and flexible solution for automating their marketing efforts and improving their ROI. By simplifying the marketing process and providing detailed insights into campaign performance, small businesses can focus on what matters most: growing their business.

3. Analytics tools

HubSpot's analytics tools provide a comprehensive view of the entire customer journey, enabling companies to track and analyze the performance of their marketing, sales, and customer service efforts. From website traffic and lead generation to email marketing and customer retention, HubSpot's reporting capabilities offer a wealth of insights and data.

One of the most significant advantages of HubSpot's analytics is the ability to measure ROI for specific campaigns and channels. By tracking metrics such as cost per lead and customer lifetime value, companies can determine which strategies are most effective and allocate resources accordingly. This level of granular detail empowers businesses to optimize their campaigns and increase their return on investment.

HubSpot's reporting capabilities also allow companies to create custom reports and dashboards, which can be shared with stakeholders across the organization. This can help to improve communication and collaboration between teams, as well as ensure that everyone is aligned on key performance metrics and goals.

Moreover, HubSpot's reporting tools can integrate with other platforms and systems, enabling businesses to aggregate data from multiple sources and gain a more complete view of their performance. This integration enables companies to use HubSpot as a central hub for their GTM tech stack, reducing the need for multiple tools and systems that may not communicate with each other effectively.

In conclusion, HubSpot's robust analytics and reporting capabilities provide small businesses with the insights and data they need to make informed decisions and optimize their GTM strategies. By measuring and tracking performance, creating custom reports and dashboards, and integrating with other platforms, companies can streamline their GTM tech stack and improve collaboration and communication across teams.

Why it matters

For small businesses looking to build their entire GTM tech stack, HubSpot can be an excellent option. Its all-in-one platform provides a suite of tools that can handle a range of GTM activities, from marketing automation to customer service and website management. The platform's marketing automation capabilities can help businesses streamline their marketing efforts and better engage with customers, while its analytics tools can provide valuable insights that inform decision-making and drive growth.

With HubSpot, small businesses can avoid the complexity and cost associated with managing multiple tools and systems, while also benefiting from a platform that is easy to use and designed to help them scale. Additionally, HubSpot's excellent customer support can ensure that businesses get the most out of their GTM tech stack and are able to execute their strategies effectively. Overall, HubSpot's all-in-one platform, marketing automation capabilities, and analytics tools make it a compelling option for small businesses looking to build a comprehensive GTM tech stack.


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Tate Stone
CEO + Founder, RevBlack